The old Google Analytics (GA3) will be going away -- SWITCH NOW!
If you have a Google Analytics account, you probably have been receiving emails from them about the impending upgrade to Google Analytics 4. It's been available for a year or so, and now Google Analytics 3 is being shut down.
The good news is the switch is not hard to do. Below are the basic steps you need to take, and a link to a very good article on the differences between the two, and a detailed list of the steps.
Here's the link to the excellent article on SetupAd.com, which includes some info on what the new GA4 can do.
In a nutshell, this is what you need to do:
If you want to keep all your historical data (and of course you do!)...
After you've imported your GA3 data into GA4, you can delete your old Property.
If you have questions or need help, let us know.
For customers who we manage their Analytics account, this work has already been done for you.
Mik & Donna